They did however say that this attempt will be very risky and they will need the pro shops to help them with sales and marketing since there won't be the "ball of the month" hype that helps drive sales on top end.
Instead of releasing most of their products at Bowl Expo they will be focused on HP releases at the beginning of the season and then a couple more in February.
They also talked about the fact that it will be imperative that they produce balls that have performance, looks, and longevity. If a ball is terribly ugly it won't sell. If the ball doesn't hook and hit like the competitors it won't sell. And if it dies after 30 games it won't sell.
It will be a heavy lift to accomplish all of this and it will take an industry wide effort but I applaud the mindset they have regarding this new strategy. Hopefully those of us in the pro shops back them up on this. That's the only way it will work imo.
ALL STAR BOWLING & TROPHY
LANGAN'S ALL STAR LANES
WALLED LAKE MI