By going to fresh oil for singles and doubles and by also keeping bowlers on the same pair throughout, the USBC is recognizing the fact that oil manipulation (I.E. who bowls before you most importantly) dictates that all bowlers are not playing on a level playing field. You just have to watch a few pairs of lanes during a burn squad to realize it's a significant difference from pair to pair and no way to control it except to re-oil and make sure you stay on your own lanes and don't have to follow anyone. Either that, or develop an oiless lane.
USBC, to their credit, is trying to take out some of the "Luck of the Draw" that is playing a significant part in determining winners and losers each year in singles and doubles. In my 3 years, I'm averaging 217 in doubles and 248 in singles. That's significant.
The only way I see that fairness being executed on the team level is to take away the 10-player advantage, because a team in this tournament is only "Recognized" as 5-players. And the only way I see it being done fairly is by making teams bowl and manage 1 lane. This tournament isn't like traditional league bowling in that you aren't directly competing for points against the team on the same pair. I like the one lane concept and would be supportive of it.