I am amazed at just how many people find this acceptable that an entire company can be forced to have to do business this way. This was not a 900G decision according to ET. One of the main reasons I signed on with them was because of the way they chose to RESPECT the PSO's. They have some of the finest products on the market and I will continue to support them as they have me. The sad part is all those who feel this is the way of the future by cutting the throats of shops need to look no further than the current economic state we are in now. Jobs shipped overseas turning this economy into a service based one and now we can't afford the service. The distributor or distributors that sell to these sites are nothing more than sluggs. Why even be in business when you can't compete becuase you have no return to stock the product. We all know these guys aren't stocking it, it gets shipped directly from the sluggs themselves. The whole damned system stinks and quality service is suffering. When you walk into a center needing the "service" of a pro shop and find they are closed or they don't have one because they couldn't compete, blame your self for stating that this was acceptable.
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SkillZ pay BillZ

Well, here is the scoop. We can not control internet sales unless we are the ones selling direct  
Example #1 Pro shop "a" he puts the balls on his web site, we now have recourse since we sold him directly. We can tell him to remove it from his site or we will not longer sell him. All is happy in the land again.
Example #2, we sell to a distributor so we can make our products readily available as well as regionally accessable ( freigth expense etc.) The distributor sells to pro shop "b" who in turn puts it on his internet site, (by the way the shop is our distributors larger customer)we call the shop he says screw you I didn't purchase it from you, we call the distributor, he says all he can do is ask to have it removed from the site. End result ball is on a site at a discounted ( not controlled) price and we have no recourse.
Example #3 What we are trying to achieve, we approached our distributors and have an agreement with them in place stating that our product can be sold on the net but can not be listed below the pre-determined price, they agree to enforce it with their customers and will police it. We can control prices through the customers we sell through.  
Bottom line is, the price should be more in line and acceptable to still support the shops.
We shall see, but the bottom line is the shops that figured out how to beat the system have forced our hand.
We do not figure to sell any additional units, people that want our ball have gotten it, price after reputable drilling should be about the same to the end user. Hopefully all we be happy in the kingdom again.