BallReviews

Equipment Boards => Bags, Shoes, Accessories => Topic started by: TheDude on February 19, 2013, 09:55:45 AM

Title: Etonic Sold
Post by: TheDude on February 19, 2013, 09:55:45 AM

So etonic has been sold I believe from Lotto(Italian Soccer/Athletic company) but details about the transaction haven't been released. Still dont know who bought them, and if there will be any changes to the product lines.

Anyone have any insight to share?

Title: Re: Etonic Sold
Post by: J_Mac on February 19, 2013, 10:35:43 AM

From ISPO (Sep 19, 2012) -

Quote

Lotto Sport Italia has decided to concentrate on its own brand. It has sold Etonic, the American producer of running, golf and bowling shoes that it bought in 2006. The buyer is the Anthony L&S Footwear Group (AL&S), a U.S.company that markets mostly casual and lifestyle footwear under various brands including Adio, Bob Marley, Cadillac, Fubu, Levi’s Mountain Gear, Farm and U.S. Polo Association. AL&S will probably want to reposition Etonic as a brand of lifestyle vintage casual footwear because of its long heritage, after trying to compete against major players in the running and golf markets. Lotto says it is leaving the brand in good shape, with a nice collection and no inventories, after a major cleanup of the line and its distribution.

If this is what ends up happening, I think the vacuum in the bowling shoe market will end up being filled by Storm (made by Dexter)

Title: Re: Etonic Sold
Post by: chun914 on April 03, 2013, 01:56:50 AM

Start getting no choice of bowling shoes brand... only Dexter and 3G..

Title: Re: Etonic Sold
Post by: completebowler on April 03, 2013, 10:41:33 AM

Was told by my distributor Etonic is out of the bowling shoe business. Didn't know they sold the company or what might follow.

Title: Re: Etonic Sold
Post by: Boss_Hog on April 04, 2013, 10:53:01 AM

Thats fine, I had 2 pairs of the e-pro interchangeable and they bot separated at the heel after 1 year.