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Author Topic: "Corporate Brunswick" gets out.  (Read 11502 times)

Dewey24

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"Corporate Brunswick" gets out.
« on: July 20, 2014, 06:14:10 AM »
   Ok so rant on:
    So like most of you for the last few days I've been trying to get thru my head that Brunswick is getting out of bowling. For many of us, Brunswick has meant bowling for our entire lives, from balls, to lanes , to masking units, and scoring systems. But I think it's important to remember "Corporate Brunswick" is getting out. They view fitness equipment and boats to be better money makers. That's their prerogative.
    Rumors have already started that the sky is falling.  The bowling Products side is for sale yes. It's not going out of business it's for sale. Maybe they find a buyer and things get even better. I've read people say that they are done buying Brunswick equipment. I'm sorry I think this is a great disservice to the Products department. Billy O and his team have been putting out some top notch equipment. Phil and Mo signed their deal with Brunswick.  Thank god they did because maybe I wouldn't have tried what Radical had to offer if they hadn't. I now have three Radical pieces mixed into my bag with more on the way.
     How many times have we all asked a question on this forum and Brunsnick, or RobLaw helped us out.  It's got to be a pretty scary time for our team Brunswick friends, starting anonymous rumors on the internet can't make it any better.  The best thing to do right now is wait, and buy a lot of Brunswick/Radical/DV8  equipment. Make a potential buyer see the Products division as a winner we all know it can be.
With all this being said what do you think the next ball in the vintage line will be  ;)
Rant Off

 

itsallaboutme

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Re: "Corporate Brunswick" gets out.
« Reply #16 on: July 28, 2014, 03:12:46 PM »
I guess you guys missed the other thread that JustRico said the bowling centers supported that division when he was there.  Consumer products and capital equipment hasn't turned around since he left Brunswick.

BrunsNick

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Re: "Corporate Brunswick" gets out.
« Reply #17 on: July 28, 2014, 05:08:37 PM »
All the product side is a viable business. We will see how it plays out.
Nick Smith
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itsallaboutme

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Re: "Corporate Brunswick" gets out.
« Reply #18 on: July 28, 2014, 05:29:21 PM »
Unfortunately the annual report and the Sr. leaders wanting to get out of bowling manufacturing doesn't present as rosy of a picture.


JustRico

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Re: "Corporate Brunswick" gets out.
« Reply #19 on: July 28, 2014, 10:39:24 PM »
I only tell it like I know it was, while I was there...and question much else

And big difference between viable and profitable
« Last Edit: July 28, 2014, 10:42:17 PM by JustRico »
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Tenth Frame Products

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Re: "Corporate Brunswick" gets out.
« Reply #20 on: July 28, 2014, 10:45:26 PM »
Brunswick consumer goods is going to be a tough sell. Extremely doubtful they will find a buyer by the end of the year or ever. Unless of course they are willing to take a bigger loss than anticipated.

Brunswick isn't the only company looking to exit. There are more.....

nocarey

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Re: "Corporate Brunswick" gets out.
« Reply #21 on: July 29, 2014, 11:16:55 AM »
not sure if anyone posted this yet. . .Open letter to the bowling industry-
http://www.brunswickbowling.com/news/article/open-letter-to-the-bowling-industry/

milorafferty

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Re: "Corporate Brunswick" gets out.
« Reply #22 on: July 29, 2014, 11:27:41 AM »
Would it make sense for Kegel to buy Brunswick Bowling Products? Or maybe a company like Nike?
"If guns kill people, do pencils misspell words?"

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JustRico

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Re: "Corporate Brunswick" gets out.
« Reply #23 on: July 29, 2014, 12:04:07 PM »
Nike - no they like to make money
Why would Kegel buy them when they don't need to?
Co-author of BowlTec's END GAMES ~ A Bowler's COMPLETE Guide to Bowling; Head Games ~ the MENTAL approach to bowling (and sports) & (r)eVolve
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itsallaboutme

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Re: "Corporate Brunswick" gets out.
« Reply #24 on: July 29, 2014, 12:09:36 PM »
Take the bowling emotion out of it and ask yourself why it would be a good business decision for a company like Nike to re-enter a declining industry like bowling.  An industry they were in and made the decision to get out of.

milorafferty

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Re: "Corporate Brunswick" gets out.
« Reply #25 on: July 29, 2014, 12:15:05 PM »
Nike - no they like to make money
Why would Kegel buy them when they don't need to?

To grow their brand. One, they would be buying their largest competitor. Two, it would give them a ready made entrance into lane manufacturing, both equipment and lane surfaces. The balls, shoes and other products would probably not be an interest to them.

As for Nike, the balls, shoes etc would fit under their umbrella, IF they see a future in bowling. Just because they got out before, doesn't mean they might not see it as a possible revenue stream in the future.

Besides, it was just a question. I have no emotional stake in Brunswick surviving as a brand or not.
"If guns kill people, do pencils misspell words?"

"If you don't stand for our flag, then don't expect me to give a damn about your feelings."

JustRico

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Re: "Corporate Brunswick" gets out.
« Reply #26 on: July 29, 2014, 12:24:00 PM »
Mine response was in a rhetorical sense

If you do take emotion put of it they don't need to buy their competitor to grow their brand...their brand is strong and in the alternative they could sit and play wait & see...they don't need to do anything right now
Nike would not venture into a market where the marginals are so minimal...no real growth or ROI that's why they got out 25 yrs ago
Co-author of BowlTec's END GAMES ~ A Bowler's COMPLETE Guide to Bowling; Head Games ~ the MENTAL approach to bowling (and sports) & (r)eVolve
...where knowledge creates striking results...
BowlTEc on facebook...www.iBowlTec.com

ccrider

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Re: "Corporate Brunswick" gets out.
« Reply #27 on: July 29, 2014, 02:11:19 PM »
My thoughts are similar to Justrico's. Brunswick is selling to focus on more profitable areas. If they weed not making enough to stay in the market, I don't see anyone outside the industry running in to purchase.

There is no guaranty that Bowlmor will continue to use Brunswick product. If Bowlmor's long term plan is to move away from Brunswick that will have an impact on the sale of the product division.   

Armourboy

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Re: "Corporate Brunswick" gets out.
« Reply #28 on: July 31, 2014, 06:24:31 AM »
Just being on the outside looking in, the only thing I think anyone will have any great interest in is the balls, if nothing else just for the brand name. Heck even with that, if you are a current ball company, there is no real need to buy it unless you need a facility to produce in. Why have another line when there are already so many to begin with?

Dogtown

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Re: "Corporate Brunswick" gets out.
« Reply #29 on: July 31, 2014, 01:00:13 PM »
Nike is in skate boarding and snow boarding.  I can't image those lines being as profitable as what bowling could be.

itsallaboutme

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Re: "Corporate Brunswick" gets out.
« Reply #30 on: July 31, 2014, 03:17:07 PM »
Etonic was in pretty deep and bailed. And now Brunswick wants to bail on a supposed profitable division.  That should pretty much kill the speculation of an outside company jumping into bowling. The people that make the money decisions at companies like those are pretty smart.