That rule has been in effect for a very long time. Guys do it but in my opinion it doesn't really help. Most people when they throw a bad shot "mis hit" the ball. So, on top of a slight miss at the bottom, you accentuate the lack of downlane motion because the ball doesn't flare as much and find the sanded part of the flares.
The result ends up being a washout instead of a soft 10 pin. But if you would rather try to cheat go ahead. Been happening since bowling was invented.