I think DV8 makes good equipment. I like the attitude in the advertising. It's edgy, in your face. The balls look good, too.
Every bowling ball manufacturer hypes up their balls. "Cleaner through the heads", "continuation through the pins", "stronger off the spot".....and on and on. DV8 does this probably better than anyone.
At the end of the day the Endless Nightmare cost about $150 on most of the online stores. Well, so does the C300 Antics, Motiv Primal Rage, Rotogrip Totally Defiant and many others.
If you want people to spend their hard earned money, entice them with something other than just hype. Offer a package deal on the new releases to the public. Offer rebates if we buy multiple balls. The more you buy, the more you save. You get the idea.
My two cents.