Hi John. Do you have access to a quality shop over there? If so, that should be your first stop. For most novice bowlers, a standard label drill is recommended. That would normally put the pin(yellow dot) by your ring finger and the cg(yellow circle) under your palm. This will allow you to throw some hook with the ball.
BTW, the 2-3" on the box refers to the distance between the cg and the pin.
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Andrew