It's called marketing strategy. I think someone will get fired if they just say "Here is our new ball, come buy it". They hype it up, make it sounds like the best thing EVER, and even if it's a flop, they just sold a ton of flops, and they will sell a ton more. That is the importance of sites like this, review the balls, but what I would like to see is more honest reviews, not staffer's that hype a company because they have to.
Here where I'm at, there are a lot of people are doing exceptionally well with the Optimus, and before that, the IQ Fusion and IQ Pearl.
In regards to the Sinister, my son absolutely LOVES IT. In the last 2 weeks, shot 738 and 685 during competition. He's 17, with a 200 average.