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Author Topic: Easy way to get more bowlers  (Read 1295 times)

skwira001

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Easy way to get more bowlers
« on: November 19, 2014, 09:55:25 AM »
Let's say you're a bowling chain such as Bowlmor/AMF/Brunswick or a locally owned chained such as what the Anderson family has here in Minnesota, those bowling centers have a unique opportunity to get the message our when they run tournaments run by the USBC city or state and other organizations that operate traveling tournaments that are like a tour.  For example, the USBC City, State, and 700 Clubs being held at a chain in a metro area can be told to all league bowlers at the bowling center it is being held at as well as other centers linked to the same bowling chain.

In our market, say if the Minneapolis City Tournament is held at AMF Southtown Lanes.  That means the 3 AMF centers and all 4 Brunswick Zone centers can tell all their league bowlers during practice 2 weeks prior to the tournament and 1 week prior to the tournament that the Minneapolis City Tournament is coming up and there are sign up forms at X location.

I don't know how to take care of the league problem, but this is really simple for tournaments.

I'm not advocating on running more tournaments.  I'm saying once they're on the tournament schedule sheet, promote them.

 

spmcgivern

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Re: Easy way to get more bowlers
« Reply #1 on: November 19, 2014, 01:05:31 PM »
This would require the center managers to have an incentive to promote these events.  Currently, there aren't many incentives at centers other than the home center of the event (lineage).

This is usually (where I am located) the responsibility of the association to go out and promote the tournaments regardless if the centers in the area are part of a chain or mom-and-pop.  If the members of the association want to increase the membership and increase the turnout for the tournament, then they shouldn't wait for the centers to do it for them.  They should take charge and promote since it will positively affect them the most.