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Author Topic: What happened to Mo-Rich?  (Read 60094 times)

Juggernaut

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What happened to Mo-Rich?
« on: November 21, 2010, 04:00:48 AM »
Just a couple of years or so ago, it seemed that Mo-Rich was climbing the ladder. They had lots of good stuff with lots of innovation, and one of the brightest designers in the industry.

 Then, for whatever reason, things have seemed to cool WAY down.  There aren't that many who still talk about them much here, and very little buzz seems to exist as to whether they are coming out with new stuff or not.

 They just came out with the Perpetual Motion, and it seemed to be mentioned here almost as an afterthought.

 Does anyone here know?
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ginro

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Re: What happened to Mo-Rich?
« Reply #16 on: November 22, 2010, 12:47:44 AM »
quote:



Im telling that they should go to Storm/Ebo... cuz they have better reputation than Brunswick and also they have more coverstocks than them...
If Morich is running the same way that LAne1 with brunswick, they''re giving Morich just older coverstocks i remember  a Brunswick intl. staffer telling me that latest balls from lane 1(with brusnwick coverstocks like cobalts) had the older Brunswick covers like powerkoil18..
So maybe the cores from morich are great... but they''re using older coverstocks that don''t work in todays conditions!
Edited on 11/21/2010 2:22 PM[/quote]

On the contrary Morich uses tweaked Brunswick covers and the covers used by Mo are on Brunswick''s High end gear such as the Siege Line, On to the next point. Ebonite covers are some of the worst in the industry, How many truly good bowling balls has Ebonite the Flagship had in the last ten years? The Mission, the One, and NV thats is about it. Their covers have a track record of dying out after low numbes of games, why bother to use a Ebonite cover? Further more, Older covers work just as well, if not better than in some cases, modern covers. I have shot some of my best sets with older gear in the last five years. Oil in todays game is diminishing so who wants/needs stronger covers? Even on the PBA it is rare to see guys throwing the big hooking ball, Look at how much Urethane and Mid performance stuff is being used. Less and less volume makes the new covers look like garbage and older covers look amazing. Do you homework next time. Also Mo''s cores are the driving force in his gear, he approaches that aspect of design, though not as much right now I will concede, differently from other most other companies.

makpa, All Morich gear is poured by Big B, Rip/R''s cover is a modified Version of what is used on the Evil Siege, and the Motion on the lanes shows it, I have throwen both balls and the look is similiar, But you can tell the core in the Rip/R has alot more power than that of the Evil Siege.
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[/quote]

well we should see why ebonite success is growing while morich even with those super cores is going to red numbers... you can look for the rip/r frenzys and all the newest from morich in ebay for 80 bucks shipped... if you put them under "one of the worst companies in coverstocks"" they will go up in sales i can assure that because lots of bowlers thinks that BIG B since the move to mexico went down in quality , and they watch a company like Ebonite that has hammer track and columbia under their production every week on tour,so who you will choose?
Ebonite or Storm or even Global 900!! that way morich could do more in the market...
have nothing against big B i like them.but i think that Morich cores should go well with newest coverstocks and not with Big b (newer or older ones) because they tend to spend the energy very soon and with those high mb and high differentials in Morich cores it ends up in ball with nothing in the backend

Edited on 11/22/2010 1:57 AM
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J_Mac

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Re: What happened to Mo-Rich?
« Reply #17 on: November 22, 2010, 05:12:05 AM »
quote:
Morich is being pured by 900Global today not brunswick anymore



Please do some fact checking...

I'll be attending a seminar in a couple weeks where BOTH Brunswick and Mo will be presenting info on new pieces and layouts for the modern conditions.

http://www.morichbowling.com/MosCorner/November2010/SuccessfulLayouts.pdf

BowlingChat

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Re: What happened to Mo-Rich?
« Reply #18 on: November 22, 2010, 08:06:35 AM »
quote:
Morich is being pured by 900Global today not brunswick anymore


Thats an outright fabrication.
Mo is still with Brunswick.
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BowlingChat

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Re: What happened to Mo-Rich?
« Reply #19 on: November 22, 2010, 08:10:28 AM »
I you have any questions for Mr Pinel about anything MoRich or bowling ball technology including layouts, core design or coverstock chemistry, please contact him directly (chat, post or PM) through the BowlingChat forum.

http://forum.bowlingchat.net

Thanks.
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mainzer

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Re: What happened to Mo-Rich?
« Reply #20 on: November 22, 2010, 08:29:32 AM »
Ebonite has one good ball the Mission, the 2.O if you look at the numbers is almost identical so why bother to buy it? One ball?

Cover's?  Mo Pinel Tweakes Brunswicks covers to get a reaction he chooses, Your telling me that taking the cover on the Prodidgy having Mo tweak it and putting it on a MoRich core is going to make Mo's stuff roll later on the lane? No. Cause Mo knows more about ball reaction than we can dream of And if Mo wants the ball to hook on the backend he will make it do that.

The whole mexico arugment I won't get into, seeing as the computer you typed that reply on was made in Japan.

Any companies "New" covers will burn energy early, they are all stronger than last years.

If you try drilling a ball to get down the lane it will, Their are layouts designed for that.

It seems like you are stuck on the reaction people got from the LevRG line, Which i will admit if the ball wasnt drilled to get down lane it did roll early. But the new gear the Frenzy, Craze, Mania and Rip/R are nothing like that, I have actually got easier length than guys throwing Storm/Roto.
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dizzyfugu

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Re: What happened to Mo-Rich?
« Reply #21 on: November 22, 2010, 08:54:49 AM »
quote:
If you try drilling a ball to get down the lane it will, Their are layouts designed for that.


+1. IF there are cores/ball out there which actually are designed to offer dramatic differences in reaction shape through drilling/setup, it used to be Morich. That's the selling point and also the pitfall of the brand's concept.

IMHO, most people who do not see a decent reaction with these balls do not use them properly - with various reasons. Ball drillers used to (and still are) ignore the special drilling instructions for high MB cores, players with poor release tried to "buy the hook" with such a ball, or the strong stuff was just used on too little oil. "Uh, da ball rolls out. Dat's crap! Mo no good!".

If you buy such a ball (as any of today's strong asymmetrical high end pieces), you better know what you want it to do. There is actually some brains involved when trying to use such a piece.
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TWOHAND834

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Re: What happened to Mo-Rich?
« Reply #22 on: November 22, 2010, 10:13:17 AM »
I think another reason they have fallen a little is also because Mo only releases high performance equipment.  Most people nowadays are finding they can tackle almost any condition without the high performance equipment.  Unless you are very rev challenged, I am seeing more and more mid-performance balls on the ball returns.  I see ALOT more balls like the Anaconda, Freeze, Burst, Gamebreaker, 500 and 700 series balls from Track, and others along those lines.
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Norm3v

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Re: What happened to Mo-Rich?
« Reply #23 on: November 23, 2010, 02:27:17 PM »
I would love to try his new RipR, but it overlaps with some of my other equipment (Mission, Rogue Cell, VG, MCP). One thing I've always found going back to my first ball from MoRich (Colossus Supreme) is that they have excellent carry. I haven't tried a RipR, but I've heard that it still holds true with it's pin carry as well. I agree that it seems all other companies caught up years ago on asymmetrical core tech and have even taken symmetrical cores to a whole new level as well. His newest ball lines since the LevRg line have gotten nothing but praise, but it seems that not as many people are buying them as well. I heard a lot of complaints about the LevRg line, I'm sure more experienced people can shed light as to why. I've also heard a lot of praise from that line too, so maybe the equipment matched up with some better than others. Sometimes just a little bit of bad press is enough to force people away in large numbers.

You have to remember too, we have been in a deep recession the past 3 or 4 years, so people aren't willing to put down over 200 dollars just to try out a new ball and if they dont like it turn around and sell it for 50 bucks used. They are going to play it safe and buy a more well known brand, not something that isn't really pushed by a lot of pro shops or internet sites. I got into Morich 8 years ago from reading online how good they were and the fact that my previous ball driller is friends with Mo and travels around the country with him doing seminars. I might now throw their stuff anymore due to mostly economic reasons, but I root for them to succeed because their product is very good.

lsf_21

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Re: What happened to Mo-Rich?
« Reply #24 on: November 23, 2010, 02:42:09 PM »
Morich rolled horrible for me.
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OddBalls

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Re: What happened to Mo-Rich?
« Reply #25 on: November 23, 2010, 02:51:20 PM »
IMHO, the are excellent ball, but VERY drill sensitive




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Stan

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Re: What happened to Mo-Rich?
« Reply #26 on: November 23, 2010, 03:32:20 PM »
I hate to say this, but MoRich falls into the Lane#1 category.  Some bowlers style of play fits into either of these two, but not everyone.  MoRich equipment always seemed to roll too early for me.  Never had enough oil.  Now, lets not get into layouts or surface, because I tried everything and mostly followed the box drill instructions.  The balls were just too strong for the conditions that I was bowling on.  Add polish and the reaction was still not as good as some other companies mid priced equipment.

The other problem is not too many shops carry MoRich. Also, I hated that huge Pin (size of a slver dollar (almost)) on the ball.  Just did not look as good as the other manufacturers on the shelf.




230-n-up-or-bust

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Re: What happened to Mo-Rich?
« Reply #27 on: November 23, 2010, 03:55:21 PM »
quote:
IMHO, the are excellent ball, but VERY drill sensitive




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One can also say that it requires something other than an IQ equal to the size of your shoe to properly game plan, lay out, and drill a bowling ball.  Not a knock on any one person but you're sure as hell not a pro in the pro shop business simply 'cause you bought a drill press.  The number of people that fail to identify a customer's needs before putting holes in a ball are astounding.  I've got a Rip/R that I received from Mo around the time of release.  My driller and I had a game plan based on my arsenal, axis tilt, axis rotation, ball speed, rev rate, and intended reaction.  We nailed it.  This will be a tournament piece that has higher volumes to help get reaction without my ball speed slowing to a crawl.  This core/cover combo has given me a look I've never seen before in a MoRich ball and I have had it in my bag since we put holes in it.
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J_w73

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Re: What happened to Mo-Rich?
« Reply #28 on: November 23, 2010, 05:01:13 PM »
quote:
IMHO, the are excellent ball, but VERY drill sensitive




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I would agree. More than likely most people put too long of a pin to pap on his bowling balls.  Strong cover + strong asymmetrical core + long pin to pap equals the ball wanting to roll forward as soon as possible.
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kidlost2000

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Re: What happened to Mo-Rich?
« Reply #29 on: November 23, 2010, 05:47:30 PM »
I think it has to do with many things, economy, selection ect.

He is very knowledgeable and eager to help anyone. Sometimes it can be too much information for people to understand and may end up with some confusion. You take the bowling ball cores and covers at the time of the LVRG and combine that with the info being put out about dual angle layouts and x-hole location and you can end up with some bad results.

I will say that those were some very aggressive covers used on those bowling balls, along with very strong cores. Many times for me there isn't enough oil for that kind of equipment, and surface changes must be made.

I lost interest when the newer stuff came out. Frenzy, Craze, ect. It just didn't appeal to me. There is so much to choose from in bowling, and the market here in the U.S. isn't big enough to truly support all of them.
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MORULES

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Re: What happened to Mo-Rich?
« Reply #30 on: November 24, 2010, 02:25:17 PM »
Based on my user name you can probably tell where I stand on this topic.  I like using MoRich equipment because of the research that goes into it and the durability of the covers.  I am a speed dominant bowler so the fast spin time of the cores gets my ball into a roll quicker.  I also like the fact Mo is very accessible on Facebook, bowlingchat.net, and in his numerous appearances at pro shops.    

I feel very confident each time I step on the lanes, that I know what my equipment is going to do.  I base this on my drillers and my understanding of the dual angle layouts, the cover grits, and my past success with the brand.  

I love the fact he posts layouts on MoRichbowling.com.  For example, there is a plastic ball tournament in my area on Friday.  On the site, there is information on how balls for Brian Ziesig and Walter Ray were drilled for last years plastic ball PBA tournament.  It explained how this drilling increased differential by 120% over standard label drilled plastic balls.  I copied the layout and was able to shoot 268 on a house shot with 2nd drill TZONE.  I'm not an overly intelligent guy, but the research and numbers don't lie.  I've had 2 300's and 4 700's in the last couple months bowling league on a limited basis due to my work schedule.  

I can see how MoRich can slip through the cracks lately.  Most of their balls are pretty high end hook monsters.  I think they are addressing it lately with the RipR and now the Perpetual Motion.  If you watch the videos, you can see the wide variety of ball reactions coming from their new stuff.  I guess, thats why I throw with Mo.