I am referring to marketing such as a strike-fest video, or "HyperShock", or "Dynamicore", or "Carbon Fiber Infused", or other such gimmickry and lingo.  None of these things are anything other than marketing fluff.  People shouldn't be buying a ball simply because Belmo's logo is on it, or because Ronnie or Tommy throw a 279 "right out of the box" on a "single-take" video, or because PDW or Liz Johnson say "Watch me throw this ball!".  Casual bowlers might fall for it, but one would think that competitive bowlers would be more discriminating in their ball selection.

Quote from: Bowler19525 on July 23, 2018, 03:16:56 PM

I am referring to marketing such as a strike-fest video, or "HyperShock", or "Dynamicore", or "Carbon Fiber Infused", or other such gimmickry and lingo.  None of these things are anything other than marketing fluff.  People shouldn't be buying a ball simply because Belmo's logo is on it, or because Ronnie or Tommy throw a 279 "right out of the box" on a "single-take" video,

I'd buy a case of balls with Daria Pajak's silhouette on it. No questions asked.

And guys buy balls all the time cause their teammate or someone in the league shoots a big game with it right out of the box. What's the difference if it's Joe Blow or Tommy Jones? .......the business has to throw marketing dollars behind the product they invested $$$ into making. That's the difference. I still believe the majority of the companies suck at marketing tbh.