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Equipment Boards => Track => Topic started by: mainzer on June 04, 2009, 06:54:08 AM

Title: Tracks new naming system
Post by: mainzer on June 04, 2009, 06:54:08 AM
I like the new system. I don't give a crap what ball is called its colors or any of that crap.

I see some people think the new system is stupid I ask why? What does it matter?  The name doesn't knock bowling pins down only the ball itself does that.
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  then their is no death,
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  we do not live''''
                   

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Title: Re: Tracks new naming system
Post by: Juggernaut on June 04, 2009, 02:55:54 PM
Waiting on the BR549.
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Title: Re: Tracks new naming system
Post by: KDawg77 on June 04, 2009, 02:57:21 PM
Or the THX1138.
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Ken
Title: Re: Tracks new naming system
Post by: Dan Belcher on June 04, 2009, 02:58:16 PM
The logic behind the naming system is fine.  But most marketing people will tell you it's an awful idea.  Let's say you see a ball rolling down the lane you really like, and you ask the guy "Hey, what ball is that?"  "Oh, it's the 930T."  "What?"  If you go to the pro shop wanting that ball, there's no way in hell you can remember that name.  It's not catchy, it's not something everybody understands, etc.  Yeah, it actually makes sense from a logical standpoint, but in every other sense it's terrible.
Title: Re: Tracks new naming system
Post by: BKloss on June 04, 2009, 03:07:48 PM
quote:
The logic behind the naming system is fine.  But most marketing people will tell you it's an awful idea.  Let's say you see a ball rolling down the lane you really like, and you ask the guy "Hey, what ball is that?"  "Oh, it's the 930T."  "What?"  If you go to the pro shop wanting that ball, there's no way in hell you can remember that name.  It's not catchy, it's not something everybody understands, etc.  Yeah, it actually makes sense from a logical standpoint, but in every other sense it's terrible.


If it makes that big of an impression on you, you will write it down or remember it. If your memory cant last a few minute walk down the concourse to the pro shop maybe you should write down where you are standing and playing on the lanes too?
Or maybe if you remember TRACK and COLOR your proshop could also help you?
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Title: Re: Tracks new naming system
Post by: jls on June 04, 2009, 03:09:00 PM
quote:
The logic behind the naming system is fine.  But most marketing people will tell you it's an awful idea.  Let's say you see a ball rolling down the lane you really like, and you ask the guy "Hey, what ball is that?"  "Oh, it's the 930T."  "What?"  If you go to the pro shop wanting that ball, there's no way in hell you can remember that name.  It's not catchy, it's not something everybody understands, etc.  Yeah, it actually makes sense from a logical standpoint, but in every other sense it's terrible.




Oh come now....

How about the Z-28..  

The GTO...

A-2000...

pro V1...

LT-48.....  hello, one of the biggest selling balls ever...

X K E

R-5...

R-7...

R-9...

These are some examples of names of products that were or are huge sellers...

oh ya, lets not forget...

The Rising, The Uprising, The Rising SE...  



please

give it a rest already....

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jls
Title: Re: Tracks new naming system
Post by: Billy Ray on June 05, 2009, 01:50:30 PM
Lets not forget what started all this:
MEK

for the young ones thats Methyl Ethyl Ketone
thats what Don Mccune soaaked his Balls in to make them hook more and started everything.
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Title: Re: Tracks new naming system
Post by: Mark T. Trgovac on June 05, 2009, 05:31:06 PM
quote:
quote:
The logic behind the naming system is fine.  But most marketing people will tell you it's an awful idea.  Let's say you see a ball rolling down the lane you really like, and you ask the guy "Hey, what ball is that?"  "Oh, it's the 930T."  "What?"  If you go to the pro shop wanting that ball, there's no way in hell you can remember that name.  It's not catchy, it's not something everybody understands, etc.  Yeah, it actually makes sense from a logical standpoint, but in every other sense it's terrible.




Oh come now....

How about the Z-28..  

The GTO...

A-2000...

pro V1...

LT-48.....  hello, one of the biggest selling balls ever...

X K E

R-5...

R-7...

R-9...

These are some examples of names of products that were or are huge sellers...

oh ya, lets not forget...

The Rising, The Uprising, The Rising SE...  



please

give it a rest already....

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jls


JLS brings a big point into this. You wouldnt see car makers go to letter and/or number names if they didnt catch or work. BMW wouldnt have the 3-5-7 line.
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Mark "scoot" Trgovac
C-G Pro Shop
Youngstown, Ohio
Track Live Chat Tech Support
Track HITMAN.

Tag Team Coaching Success Story.

http://www.c-gproshop.com/
Title: Re: Tracks new naming system
Post by: Juggernaut on June 05, 2009, 06:13:26 PM
O, be some other name!
      What's in a name? That which we call a rose
      By any other name would smell as sweet

 What's in a name anyway?

What matters is what something is, not what it is called.

 My "BR549" comment was only my way of making the point that, while a "system" for naming balls sounds good and looks good on paper, but only a small fragment would care to figure it out, and an even smaller faction would actually care.

 It may help the ball reps keep up with which ball does what, but for the layman who buys one, maybe two balls a year, it won't make any difference and may even lose business against balls with "flashier" or "catchier" names.

 Ask yourself this: Which one sounds cooler, the 817G, or The MANGLER?

  Especially when you would be burdened with the fact that 817G is supposed to mean something and you would feel dumb if someone asked you and you didn't know.
Bill: "Hey, Joe, what does 817G stand for?"
Joe:  "Heck, I don't know, why?"
Bill: "I just wondered if it would mow 'em down like my new SCYTHE does. Guess you'll just have to settle for hitting the "G" spot." [Raucous laughter ensues]
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Title: Re: Tracks new naming system
Post by: kidlost2000 on June 05, 2009, 06:29:09 PM
Names don't matter but being able to easily id a product does.

If they stick with it you will have something like this
930T 930A 930C 915A 915C 915T 905T 905C 905A
715A 715C 715T 730A 730C 730C 705A 705C 705T
505C 505T 505A 530A 530C 530T 515A 515C 515T

Not to mention what may fall inbetween 918R 921H ect ect

Just say blue ball red ball green ball orange ball exc. Then people will remember them and know what they were. Just like when you say Coral Triton people will know what it was.

930A^2.1  not so much.

Don't complain about it too much. It won't last that long.
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" hand, don't step on the lanes without some "
Title: Re: Tracks new naming system
Post by: Xcessive_Evil on June 05, 2009, 11:13:44 PM
quote:


BMW wouldnt have the 3-5-7.
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Mark "scoot" Trgovac
C-G Pro Shop
Youngstown, Ohio
Track Live Chat Tech Support
Track HITMAN.

Tag Team Coaching Success Story.

http://www.c-gproshop.com/


Corvette is getting just as bad, with the "base", Z06, Z51, ZR1, GS......blah blah blah.
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Hope this is not Chris' blood....
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Title: Re: Tracks new naming system
Post by: JessN16 on June 05, 2009, 11:50:49 PM
And on the other hand, we have such gems as "Fast," "The Sauce," "Magic," "Striking Motion," "Cool Noize," etc., coming out.

In other words, bring on the numbers and letters, because we're about out of decent words to print on the side of the ball.

Jess
Title: Re: Tracks new naming system
Post by: Walking E on June 06, 2009, 12:02:22 AM
I don't see what you guys are confused about - "Track Spare" is a perfectly understandable name.
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Title: Re: Tracks new naming system
Post by: DP3 on June 06, 2009, 01:01:03 AM
The new system......


Very "freakin" professional.  Just awesome!  Kudos to a great company for taking the bold step on doing this first.
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Title: Re: Tracks new naming system
Post by: Mark T. Trgovac on June 07, 2009, 12:19:52 AM
quote:
Names don't matter but being able to easily id a product does.

If they stick with it you will have something like this
930T 930A 930C 915A 915C 915T 905T 905C 905A
715A 715C 715T 730A 730C 730C 705A 705C 705T
505C 505T 505A 530A 530C 530T 515A 515C 515T

Not to mention what may fall in between 918R 921H ect ect

Just say blue ball red ball green ball orange ball exc. Then people will remember them and know what they were. Just like when you say Coral Triton people will know what it was.

930A^2.1  not so much.

Don't complain about it too much. It won't last that long.
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" hand, don't step on the lanes without some "


Your idea of numbers in the lines are way off. Each series has a guide line as to what the core number can be. You also only have 3 letters for the balls name. A, C, and T. A = Angular, C = Control, and T = Tracktion. The guide lines for the second numbers keep each series in a range of MB strength when it comes to each line. You will not see a 5 Series ball called the 530. The second number has a range it can fall into. You wont see a 5 series go higher then .010 in MB strength. You also wont see a 7 line go under that number or higher then its set high MB strength number.

 
quote:
Corvette is getting just as bad, with the "base", Z06, Z51, ZR1, GS......blah blah blah.
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Hope this is not Chris' blood....
http://smg.photobucket.com/albums/v690/Phoenix_RsX
 


All I have to say is that it must work, because you knew the names. If it didn't work for cars you wouldn't see it all over in the car industry. You cant go on and say not ever car company does it. They all add something to a name of a car or line of car to differ it from another in the line. GM does there LS, LT, LTZ, SS stuff. Ford does there S, SE, SEL, and Sport stuff. Every company does something. However in bowling it is hard to keep a name because at some point you have to ask yourself how long can you keep it going. The last time a name stuck and won gold with being able to put out more bowling balls in that line of names was the Zone. Then if you remove a name that had the power it once had can hurt a company. So by being able to give a ball a name by its performance can help prevent that and give you the ability to market the ball on its performance and not just a name that catches. How many people do you know bought a ball because the name was cool and then the ball didn't work out to well.
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Mark "scoot" Trgovac
C-G Pro Shop
Youngstown, Ohio
Track Live Chat Tech Support
Track HITMAN.

Tag Team Coaching Success Story.

http://www.c-gproshop.com/
Title: Re: Tracks new naming system
Post by: DanH78 on June 07, 2009, 01:18:39 AM
quote:


If it makes that big of an impression on you, you will write it down or remember it. If your memory cant last a few minute walk down the concourse to the pro shop maybe you should write down where you are standing and playing on the lanes too?
Or maybe if you remember TRACK and COLOR your proshop could also help you?
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My father can't even remember the names of the bowling balls he owns.  A typical conversation is "Well, I started with the purple one, and that wasn't working, so I changed to the red one".  So yes, catchy names are important.
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It IS next year!
Title: Re: Tracks new naming system
Post by: kidlost2000 on June 07, 2009, 02:33:53 AM
Im not saying that is what they will go to as names but just give that as an example of how over a period of time it would be difficult to pick out what each ball was. Other then to say it was a 7 series or whatever.

I could care less if the 7 series never has an mb below a certain number because that will only limit what they can call it. With out adding more letters for what the cover is. Like SS for skid snap and ect. This will be even more an issue overseas where they release twice as many balls as in the United States.



In the end I don't think it will matter because I don't see it going past say one year of doing it.

If it does, great. If not, I'm sure they will think of some more names between now and then. Like Phoenix. They released 4 or 5 overseas but none here. So thats a freebie for the name list.
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" hand, don't step on the lanes without some "
Title: Re: Tracks new naming system
Post by: leftyinsnellville on June 07, 2009, 07:19:01 AM
Ebonite and the other Ebonite-owned companies are already making a slew of balls with catchy (and not-so catchy) names.

It seems to me that Track hasn't been doing all that well since Ebonite picked them up, and it's definitely time for them to re-invent the Track brand.  It doesn't make sense for Ebonite to start producing Track balls that will just compete with the other Ebonite-owned lines.  I'm sure Ebonite's objective is to steal away a few customers from Storm/Roto-Grip, 900 Global, Brunswick, Morich, Lane Masters, and Visionary.  

With Track's new number/letter naming system, it seems that Ebonite is trying to either develop or tap into a small "niche" market.  It appears that the plan is to develop a system for elite bowlers to be able to easily discern what they're purchasing by looking at the ball rather than going to the spec sheet.

All things considered, it's a brilliant strategy.  Sure Track will lure some elite bowlers who currently purchase balls produced by Ebonite, Columbia, and Hammer, but they're also likely to lure customers away from their competitors.

Remember, a significant number of elite bowlers don't just buy one or two balls a year.  Trying to tap into the market of bowlers who buy several balls a year by using a somewhat "gimmicky" naming system is pretty smart marketing in my eyes.

Edited on 6/7/2009 7:27 AM
Title: Re: Tracks new naming system
Post by: Mark T. Trgovac on June 07, 2009, 09:05:20 PM
quote:
Track isn't first in using numbers recently. Global 900 uses number that make sence. The higher the number the higher the hook potential.
s35 ss40 s50 s75 s77 etc... They also give the ball a name followed by the coverstock number.

Very easy to understand!
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" used balls will travel "


Tracks is also very easy to under stand. The first number tells you the performance level of the ball. The second tells you the MB strength, and the letter tells you what kind of motion mostion the cover will give you on the lane. The number system from 900 is great but what it is done for is not really ment to be a part of the nameing system of the ball. The number system they are using is a way to tell you the strength of the cover. Companys have been doing that for a long time. It used to be just something that they called there overall hook rating. 900/AMF have just made it easier to understand within their brands. Alot of the higher performance balls from them do not have the cover strength rating system on them. I love their idea for that, but it is not there naming system. only a few of the high performance balls had it printed on them like the break pearl, and the break S75. The rest were lower end, like the creatures and links.
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Mark "scoot" Trgovac
C-G Pro Shop
Youngstown, Ohio
Track Live Chat Tech Support
Track HITMAN.

Tag Team Coaching Success Story.

http://www.c-gproshop.com/