A few things could be happening here: We've all just finished summer (bowling-wise) and all I hear about is how dry the conditions are where people bowl. That could lead the discussion towards the Strike King.
Many bowlers, like myself, cut waaaaay back on bowling during the summer, except this year I bowled on a sport league with WTBA patterns. These are a challenge for me, and pretty much squash any high scores, and combined with almost zero practice, I haven't had too much to say EXCEPT that I really like the Beatdown and Mystic Aura. These are very nice additions.
My shop owner is a long time Storm staffer, who has zero problems with me selling the Brunswick line because he sees their quality is still second to none. A few weeks ago I saw our distributor pick up 9 balls that had cracked all the way around, and not one was Brunswick. Cracking can happen with any manufacturer at times, but no one was jumping off the wagon for these companies...
People see their friend bowl well with "Ball X" and guess which one they are going to buy? Brunswick is enjoying a very good sales year, but people only see what their particular shop seems to sell most of. The sky is not falling!