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Author Topic: New Releases  (Read 3687 times)

keegan.mier

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New Releases
« on: October 13, 2020, 09:07:59 AM »
Coming October 15th
Columbia 300 Dynamic Swing
DV8 Intimidator Pearl
Ebonite Omni Hybrid
Radical Pandemonium
Radical Results Solid
Coming November 5th
Brunswick Hero Solid
Brunswick Zenith
Track Latitude Pearl
Track Strata
Arsenal: Knockout, Black Widow 2.0, Obsession Tour, Fugitive Pearl, Instigator, Hero Solid, Quantum Bias Pearl
Coming Soon (With Reviews):Incognito Pearl, GB4
Considering: Kinetic Platinum, Command, Obsession, Damn Good Verge, Hell Raiser Return, Pandemonium Solid, Zenith Pearl, Zenith, Melle Jab BR

 

ignitebowling

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Re: New Releases
« Reply #1 on: October 13, 2020, 09:16:57 AM »
Not excited about any of them
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keegan.mier

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Re: New Releases
« Reply #2 on: October 13, 2020, 11:05:53 AM »
Not excited about any of them
The ones I am most interested in are the Hero Solid, Latitude Pearl, and Pandemonium, strictly because the core reminds me of the Tenacity which I love.
Arsenal: Knockout, Black Widow 2.0, Obsession Tour, Fugitive Pearl, Instigator, Hero Solid, Quantum Bias Pearl
Coming Soon (With Reviews):Incognito Pearl, GB4
Considering: Kinetic Platinum, Command, Obsession, Damn Good Verge, Hell Raiser Return, Pandemonium Solid, Zenith Pearl, Zenith, Melle Jab BR

ignitebowling

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Re: New Releases
« Reply #3 on: October 13, 2020, 01:23:08 PM »
Was hoping to see more variety.  They are slowly working in the Ebi cores but keep re-using colors that were just used on other releases. Glad a stockpiled some Ebi originals to last a while.
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billdozer

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Re: New Releases
« Reply #4 on: October 13, 2020, 05:43:05 PM »
Was hoping to see more variety.  They are slowly working in the Ebi cores but keep re-using colors that were just used on other releases. Glad a stockpiled some Ebi originals to last a while.

Very predictable releases too....

In the bag [MBT, '15 Respect, Teal HB, WH Badger, Boost, Boo-Yah]
*Now Testing* Badger Hybrid
Coming soon.... Volatility, HB Revival, AD Pearl

ignitebowling

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Re: New Releases
« Reply #5 on: October 14, 2020, 06:53:38 AM »
Was hoping to see more variety.  They are slowly working in the Ebi cores but keep re-using colors that were just used on other releases. Glad a stockpiled some Ebi originals to last a while.

Very predictable releases too....

How is that?
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Bowler19525

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Re: New Releases
« Reply #6 on: October 14, 2020, 07:54:28 AM »
The Brunswick Zenith and the Track Strata are really, really close to being the same ball.  I guess one is for attracting the Brunswick fans, the other the Track stalwarts.  Is it really necessary?  Does Brunswick really need to maintain seven brands if they are simply releasing virtually identical balls across those seven brands?  I know this is done in numerous industries, but at some point Brunswick might need to pare down the brands and focus on their most frequently sold brands.


The Bowling Pariah

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Re: New Releases
« Reply #7 on: November 24, 2020, 02:13:07 PM »
  Does Brunswick really need to maintain seven brands if they are simply releasing virtually identical balls across those seven brands?

I think it would be prudent for them to do so.

  At some level, ALL brands have their following, and if they were to discontinue ANY of them, they risk losing those customers to the competition (STORM, ROTOGRIP, 900GLOBAL, or MOTIV).

 They bought those Ebonite brands to help them control the market share. I don't think they would just simply turn around and discontinue a brand and risk losing those customers they were trying to acquire in the first place.

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Jesse James

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Re: New Releases
« Reply #8 on: November 26, 2020, 09:59:00 AM »
  Does Brunswick really need to maintain seven brands if they are simply releasing virtually identical balls across those seven brands?

I think it would be prudent for them to do so.

  At some level, ALL brands have their following, and if they were to discontinue ANY of them, they risk losing those customers to the competition (STORM, ROTOGRIP, 900GLOBAL, or MOTIV).

 They bought those Ebonite brands to help them control the market share. I don't think they would just simply turn around and discontinue a brand and risk losing those customers they were trying to acquire in the first place.

Excellent point Bowling Pariah!

I spoke with my PSO recently and he is having a heck of time selling new balls! But, that being said, he told me Hammer and Radical are king in sales at his shop!
Storm seems to do okay, fairly even, but those two EBI brands rule!

Why they are coming out with so many at this time is kind of puzzling but.....they are a company and that is what they do I guess! They have no choice.
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acread

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Re: New Releases
« Reply #9 on: November 26, 2020, 10:09:39 AM »
Personally, I'd like to see Brunswick create separation between the former EBI brands by focusing on what the brands do best.  For example, Columbia 300 could focus on lower-end and value-focused balls such as the Beast and White Dot lines and push a little into the more aggressive symmetric lines such as Chaos and Resurgence while keeping a value-driven price point.

No need to change Hammer.  That lineup is the healthiest, so keep doing what they're doing and clearly identify it as the high-end elite brand.

Track could be the brand focused on cutting-edge innovation and expressing new concepts, kind of like the Alias did.  Make it the brand for bowling nerds.

Ebonite could be the heritage brand focused on modern expressions of what's worked over the years, such as the Gamebreaker and One lines, while bridging the price gap between Columbia and Hammer and making extremely versatile balls.  Basically Ebonite would sell balls based on comfort, familiarity, and being highly usable by a wide range of styles.

Also, the marketing of the brands establishing their individual identities and why they're very different from each other needs to be clear.  I don't really think that's been the case over the last three or four years, so a great opportunity exists right now to create four distinct points of view and inform their customers of what they are.  Of course, none of this will probably happen, but that's what I would do to separate the brands into something more identifiable. 
« Last Edit: November 26, 2020, 10:20:44 AM by acread »
Yeah, well, you know, that’s just, like, your opinion, man.

Juggernaut

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Re: New Releases
« Reply #10 on: November 26, 2020, 02:42:48 PM »
 When you have seven brands under one roof, it is going to be difficult to have brand separation, especially when some of these brands had formerly been in direct competition with each other.

Radical is a technologically advanced company using cutting edge stuff, and that is exactly what Track was marketed as for quite a while.

Ebonite was the flagship of the fleet, which is what Brunswick always was as well.

DV8 is edgy, and aimed at the young, hip demographic, which is where Columbia300 seems like it was heading to. Bright, brash and bold colors, young generation staffers, and “in your face” attitude marketing.

Hammer, I believe, is one that could actually stand alone if it had to. It seems to have a following strong enough, and enough panache and attitude, that it could probably make it as a freestanding brand (think Motiv).

 Seven brands is a lot, especially when all seven are in the same business. That’s exactly why GM did away with Pontiac and Oldsmobile. They competed directly with Chevrolet and Buick respectively, without enough market share to go around.

 Brunswick may, eventually, shut something off, but I think it would only be after they cemented that customer market share to one of their “alternate” brands.
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billdozer

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Re: New Releases
« Reply #11 on: November 26, 2020, 07:38:44 PM »
When you have seven brands under one roof, it is going to be difficult to have brand separation, especially when some of these brands had formerly been in direct competition with each other.

Radical is a technologically advanced company using cutting edge stuff, and that is exactly what Track was marketed as for quite a while.

Ebonite was the flagship of the fleet, which is what Brunswick always was as well.

DV8 is edgy, and aimed at the young, hip demographic, which is where Columbia300 seems like it was heading to. Bright, brash and bold colors, young generation staffers, and “in your face” attitude marketing.

Hammer, I believe, is one that could actually stand alone if it had to. It seems to have a following strong enough, and enough panache and attitude, that it could probably make it as a freestanding brand (think Motiv).

 Seven brands is a lot, especially when all seven are in the same business. That’s exactly why GM did away with Pontiac and Oldsmobile. They competed directly with Chevrolet and Buick respectively, without enough market share to go around.

 Brunswick may, eventually, shut something off, but I think it would only be after they cemented that customer market share to one of their “alternate” brands.

I bet ya..hammer was probably the only producer of the 4 they acquired
In the bag [MBT, '15 Respect, Teal HB, WH Badger, Boost, Boo-Yah]
*Now Testing* Badger Hybrid
Coming soon.... Volatility, HB Revival, AD Pearl

ignitebowling

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Re: New Releases
« Reply #12 on: November 27, 2020, 09:44:37 AM »
When you have seven brands under one roof, it is going to be difficult to have brand separation, especially when some of these brands had formerly been in direct competition with each other.

Radical is a technologically advanced company using cutting edge stuff, and that is exactly what Track was marketed as for quite a while.

Ebonite was the flagship of the fleet, which is what Brunswick always was as well.

DV8 is edgy, and aimed at the young, hip demographic, which is where Columbia300 seems like it was heading to. Bright, brash and bold colors, young generation staffers, and “in your face” attitude marketing.

Hammer, I believe, is one that could actually stand alone if it had to. It seems to have a following strong enough, and enough panache and attitude, that it could probably make it as a freestanding brand (think Motiv).

 Seven brands is a lot, especially when all seven are in the same business. That’s exactly why GM did away with Pontiac and Oldsmobile. They competed directly with Chevrolet and Buick respectively, without enough market share to go around.

 Brunswick may, eventually, shut something off, but I think it would only be after they cemented that customer market share to one of their “alternate” brands.

Spot on. Also agree with the other in that Hammer is the main seller of the four brands. Even for EBI as four brands under one roof there weren't a ton off differences with the exception of each brand having their "main" ball line that would never go away ie Black Widow, GB, Vibe, Paradox, Kinetic etc.

Obviously EBI wasn't going to be able to continue making it work and with so many places closed down bowling in the US will definitely shrink. Smaller market means manufacturers will have to adapt and change to keep up. Smaller production runs etc maybe the way to go.
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stopncrank

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Re: New Releases
« Reply #13 on: November 28, 2020, 03:06:50 PM »
One of the things to remember, is that the brands we acquired all had holes in each line after they came under the Brunswick umbrella. Staffers especially in each of the newly acquired brands needed product to fill in gaps in those lines that weren't available until we could get production up and running. Things are getting better throughout each line, and you should see a production reduction going forward as each brand is a little more balance now. 
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billdozer

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Re: New Releases
« Reply #14 on: November 28, 2020, 10:51:20 PM »
One of the things to remember, is that the brands we acquired all had holes in each line after they came under the Brunswick umbrella. Staffers especially in each of the newly acquired brands needed product to fill in gaps in those lines that weren't available until we could get production up and running. Things are getting better throughout each line, and you should see a production reduction going forward as each brand is a little more balance now. 

Makes sense. TBH. You're kinda seeing that with the global move too.
In the bag [MBT, '15 Respect, Teal HB, WH Badger, Boost, Boo-Yah]
*Now Testing* Badger Hybrid
Coming soon.... Volatility, HB Revival, AD Pearl