Elite is the biggest marketing ploy and cash grab on the market by a long shot. They are recycling old technology and hyping it way beyond what it's worth. It's not new, it's not better, and it's certainly not worth what they're charging for it, but people want to be suckers I guess. If Elite really was what they say they were, they would be a mainstream brand by now, but they're not, and they're purposely staying small to avoid being exposed. Maybe it pisses me off than anybody else, but I'm sick of having to explain hype away or pull the curtain back to all these amped up customers that come in trying to talk it up and asking why I don't carry it. I really can't believe people can't see through marketing, I just can't.
Sorry, Gizmo, That might have been true 8 - 10 years ago when they started by using different combos of Brunswick cores and coverstock, but it's no longer true. Their price structure ranges from $80 - $130 in general, matching most manufacturers these days. Their balls, as far as I have thrown them (Echo, Espionage, Draco), can be very good to excellent, matching anyone's out there, as I said before. Their marketing, right now, is very little different than anyone else's, with actually considerably less BS.
And, no, I'm not on staff, I don't get balls for free; I don't even get discounts.
They're just another company that needs a fair shake.