I've been working in digital and social media marketing for the past 7 years and I currently manage a $20 Million+ Dollar/year digital media ad spend for a giant corporation with my small team of 6 people. There's a ton more that every bowling brand could be doing in this space. The bowling industry is years behind in the digital marketing world. I'm a bowler though (a bad one) but nonetheless, I wish the best for everyone involved in it.
Just saying.