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Author Topic: Why would a company discontinue a good ball?  (Read 1373 times)

FBM357

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Why would a company discontinue a good ball?
« on: October 05, 2004, 05:48:40 AM »
Seriously.  Aside from the fact they may create a ball with a different cover, what other reason would they have to discontinue a really good ball?  All too often I read about balls (new) that have similar characteristics as older counterparts.  Do the high performance balls lack longevity?  Is it me or did urethane balls last a great deal longer?  Or are the 'elements' playing a greater part in this?

What's your opinion?

Vernon
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9andaWiggle

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Re: Why would a company discontinue a good ball?
« Reply #1 on: October 05, 2004, 01:54:02 PM »
I would assume that when they see sales start lagging, they discontinue it and try to come up with something that will get the bowlers spending money again.  Sure it is a great ball, but if it doesn't bring in $$, then why keep it in the line?  Just like any other manufacturer, they want quick turn, and they will utilize their factories to build whatever they think will sell the quickest and turn the most profit.

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FBM357

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Re: Why would a company discontinue a good ball?
« Reply #2 on: October 05, 2004, 02:00:44 PM »
9~ ... it would be nice to see a 'MTBF' posted on box..  just like light bulbs, hard drives, etc.  I understand what you're saying, but let's take the Ultimate Inferno for example.  Months ago, everyone was talking about this ball.  It was a 'must have' ball.  I'm wondering if this ball will survive after year end!
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JPRLane1

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Re: Why would a company discontinue a good ball?
« Reply #3 on: October 05, 2004, 02:05:58 PM »
Well, urethane lasted longer because they were harder and don't absorb oil and dirt and stuff as fast.  New ball are so much softer they do wear out quicker even if you take proper care of them.  Most company simply change the color or tweak the core/cover in a ball to increase sales as 9wiggle has stated its all about the $$$.  Now ebonite on the other hand with the V2 solid well they have kept it around for like 35 years now and not changed it at all, ok maybe like 4 or 5 years but you get the point.  However the V2 will finally get taken off the shelf sometime this next year simply to get a face lift in the form of a color change to increase its shelf appearance.
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laner7pin

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Re: Why would a company discontinue a good ball?
« Reply #4 on: October 05, 2004, 02:07:36 PM »
Ball comes out on October 1st say for example. If the ball is not a great seller, usually they will discontinue it by October 1st of next year, when they replace it with something that will hopefully sell better than that one. Companies are always trying to get an edge by releasing a ball with one core/cover combo, then a month or 2 later, releasing the same ball with a different cover and maybe a slight tweak to the core. After doing this with 3-4 balls (reactive solid/pearl, particle solid/pearl), they come out with a new ball with a new core and maybe an old cover and start the process all over again. With so many companies out there and so many balls to choose from, the market is flooded and for one company to stay with the reset of the competition, they will immedaitely drop one ball or line off of their  current offerings to make room for the new stuff that will hopefully get them more sales and more $$$. Look at how many V2's and/or Vortex's have come and gone in the last 4 years since the V2 Solid came out:

Vortex 1
Vortex 3 TPS
V2 Pearl
V2 Particle
Vortex Afterburner
V2 Dry

Soon will be the V2 Clean followed by the V2 Strong I am sure once they come up with other covers that will "create" a new ball.

Its all how they sell; a lot and they stay, not a lot and they go as soon as they can be replaced.
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J_Mac

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Re: Why would a company discontinue a good ball?
« Reply #5 on: October 05, 2004, 03:40:56 PM »
How long was the original Danger Zone out before it was discontinued?  Didn't Brunswick also toss that core into a bunch of other covers as well and tweak it here and there?  Even the Classic Zone is a stretch at another tweak....
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charlest

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Re: Why would a company discontinue a good ball?
« Reply #6 on: October 05, 2004, 07:16:46 PM »
Vernon,

Marketing a ball at the wrong color and having a "good" ball not sell solely because of the color is a good reason why companies do discontinue balls. They will sometimes re-issue the ball under a new name and a new color scheme. Sometimes it is virtually identical because enough users screamed long enough and loud enough. A prime example of this is the Sapphire Blue Zone reincarnated as the Parker Bohn III MVP ball.
Sometimes they just discontinue colors, like the Power Groove Ice Blue and reissue new colors with the same name, like the Silver/Purple and the Red/Tal Power Grooves.


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