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Author Topic: DV8 Bowling  (Read 12275 times)

mrteach3

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DV8 Bowling
« on: July 08, 2011, 11:52:48 PM »
Just got this email yesterday.  Looks as though Brian Graham is behind this.  Everything he touches is good stuff.  Looks like this is just a spinoff of Brunswick, kind of like Quantum was.  Not positive about that.  Trying to verify it.
 
On edit:  It is from Brunswick, but is being treated as a separate brand identity.  I have our trade show next week and all of it will be there.  
 
 
 
 


Who needs a 300 or 800, when I have a 294 and a 295!?!?!
 
 
 
Edited by mrteach3 on 7/11/2011 at 5:02 PM
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Lillen

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Re: DV8 Bowling
« Reply #1 on: July 09, 2011, 08:11:12 AM »
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charlest

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Re: DV8 Bowling
« Reply #2 on: July 09, 2011, 08:42:39 AM »
One note that seems to have been avoided so far ---
 
This brand seems to be being treated as if all releases were intended to attract teenage boys with very aggressive sounding names and with all balls being designed to provide strong skid/flip type of reactions. The mildest Breakpoint shape so far is a Brunswick "90". Here's a quote from Brian Graham:
" .... The DV8 brand will have an edgier feel with marketing and ball names, and the DV8 branded bowling balls will provide more length and more aggressive backend reaction.  DV8 will show its aggressive personality via the website, advertising, and in the products themselves. "
 
I do have to say that color schemes do appear different and interesting. Plus surface and drillings can almost always go a ways toward making skid/flip balls more controllable, if that is needed.
 


"None are so blind as those who will not see."

 
 
Edited by charlest on 7/9/2011 at 8:43 AM
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"None are so blind as those who will not see."

tburky

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Re: DV8 Bowling
« Reply #3 on: July 09, 2011, 04:54:21 PM »
Just what is needed in the industry...another ball company. Too many ball companies now.

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JustRico

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Re: DV8 Bowling
« Reply #4 on: July 09, 2011, 04:58:14 PM »
It is not another ball company....it is another brand from a manufacturer...not much different than Roto Grip under Storm or when Ebonite bought Columbia & Track. It is another avenue for Brunswick to release a new level of reactions that most Brunswick loyalists would like or be interested in.


The views and opinions expressed by myself are solely those of mine and NO one else, nor are they affiliated with anyone else.
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nocarey

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Re: DV8 Bowling
« Reply #5 on: July 09, 2011, 05:35:47 PM »
DV8 bowling video
 300 isn't just a number. It is our destination. Shouting at a ball WILL make it strike more. Nothing is as satisfying as hurling dangerously heavy spheres at stationary objects—and watching X's fill the frames. You know it, we know it. So here's to the ballers. The lane dwellers. The alley cats. And a new breed rising from the lanes. We are DV8. Tonight we Bowl.
 
Edited by nocarey on 7/9/2011 at 5:36 PM
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lefty50

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Re: DV8 Bowling
« Reply #6 on: July 09, 2011, 07:21:42 PM »
Definitely agree with Charlest as to market segment- aimed at teens who want to skid flip from 4 lanes away.

 

Rico, I always respect your opinion, typically spot on target. You may very well be right. I guess time will tell. Not sure though, this one feels different than a Roto/Storm differentiation. It will be interesting to see if the market segment they have clearly targeted respond with sales. Something to watch...


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kidlost2000

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Re: DV8 Bowling
« Reply #7 on: July 09, 2011, 08:04:33 PM »
The names and website seem to appeal to a younger crowd.
 
The colors seem to appeal to more.
 
Similar with Track/Hammer on some of their newer bowling balls the past few years and Brunswick with the Slingshots and T-Zones. I think you will see some others trying to capitalize on really bright/out there colors.
 
 


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sevenpin63

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Re: DV8 Bowling
« Reply #8 on: July 09, 2011, 08:31:58 PM »
They seem to be marketed to the younger crowd that does allot of cosmic bowling.
Not necessarily your typical league bowler.


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Re: DV8 Bowling
« Reply #9 on: July 10, 2011, 06:17:38 AM »
 

If all they wanted to do was appeal to the cosmic bowler they would not need the high performance pieces they've introduced. They would not sign any PBA talent, either. They can appeal to the typical cosmic bowler with their existing Viz-A-Ball line-up.

These are pieces that will perform, but with some new color schemes. The release date is six weeks away. Give it some time before you bury the idea.  I personally think that a high performance piece with a 2 year warranty has some appeal to a much broader market.

 


Lane Carter, Strike Zone Pro Shops - Salt Lake City, Utah
Brunswick Pro Shop Staff

www.brunswickbowling.com

The opinions expressed are solely those of the writer and not of Brunswick Corporation.
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charlest

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Re: DV8 Bowling
« Reply #10 on: July 10, 2011, 08:15:00 AM »
DV8 says they want to appeal to the "younger" crowd. Those names and colors seem to reinforce that concept.
 
But, hey! Don't forget that Hammer has been doing the same thing without specifically indicating their intended market. Look at the color schemes and, in particular, the names of some of their more recent balls: Arson, Brawl, Infection, Taboo, Plague, Backlash. Hardly "mild-mannered" names. Plus look at their designed in ball reaction,especially in the Vibe line. Every pearl since the Emerald is designed to go longer and snap harder than the previous one. Almost everything they've done is what DV8 says they will do. AND it's been very successful for Hammer. How can DV8 not do the same, if they follow the proper marketing path and get some winners into the public's view, like Hammer & Bill O'Neill.did???
 
Of course it doesn't look good for DV8 if even an old fart like I like the appearance & color schemes of their new balls.


"None are so blind as those who will not see."

 
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batbowler

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Re: DV8 Bowling
« Reply #11 on: July 10, 2011, 08:44:00 AM »
From the email I received about the new balls. The Misfit is the onlly one that is for the cosmic bowling and that's their entry level ball. It's actually more than an entry level ball in performance, but it does appeal to a wider range of bowlers. I've been a big fan of Brunswick for many years and this type of reaction is what was missing from their lineup! I'm a senior bowler and these bowling balls have a high appeal rating to me, cause I like the reaction as much as the cool color schemes!!! Just my $.02, Bruce


"Train a child up in the way they should go and when they are old they will "Bowl up a STORM", be MOTIVated to be "King OF THEM ALL" and not turn from it, besides bowling starts with a Big B!






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laufaye

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Re: DV8 Bowling
« Reply #12 on: July 10, 2011, 09:28:33 AM »

 Right on !!
charlest wrote on 7/10/2011 8:15 AM:
DV8 says they want to appeal to the "younger" crowd. Those names and colors seem to reinforce that concept.
 
But, hey! Don't forget that Hammer has been doing the same thing without specifically indicating their intended market. Look at the color schemes and, in particular, the names of some of their more recent balls: Arson, Brawl, Infection, Taboo, Plague, Backlash. Hardly "mild-mannered" names. Plus look at their designed in ball reaction,especially in the Vibe line. Every pearl since the Emerald is designed to go longer and snap harder than the previous one. Almost everything they've done is what DV8 says they will do. AND it's been very successful for Hammer. How can DV8 not do the same, if they follow the proper marketing path and get some winners into the public's view, like Hammer & Bill O'Neill.did???
 
Of course it doesn't look good for DV8 if even an old fart like I like the appearance & color schemes of their new balls.


"None are so blind as those who will not see."

 


Neil Lau
Brunswick Pro Shop Staff
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sevenpin63

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Re: DV8 Bowling
« Reply #13 on: July 10, 2011, 06:57:53 PM »
I am not burying the idea, in fact it might be a new and growing market. But I could tell by the video that one of these balls was made for cosmic bowling, glow in the dark type.
Who knows it could get some young people into bowling and then into some leagues, grow the base.
notclay wrote on 7/10/2011 6:17 AM:
 

If all they wanted to do was appeal to the cosmic bowler they would not need the high performance pieces they've introduced. They would not sign any PBA talent, either. They can appeal to the typical cosmic bowler with their existing Viz-A-Ball line-up.

These are pieces that will perform, but with some new color schemes. The release date is six weeks away. Give it some time before you bury the idea.  I personally think that a high performance piece with a 2 year warranty has some appeal to a much broader market.

 


Lane Carter, Strike Zone Pro Shops - Salt Lake City, Utah
Brunswick Pro Shop Staff

www.brunswickbowling.com

The opinions expressed are solely those of the writer and not of Brunswick Corporation.


DON'T TEMPT THE BOWLING GODS
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qstick777

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Re: DV8 Bowling
« Reply #14 on: July 11, 2011, 04:04:36 PM »
Well, if Choogs says the colors make the balls special, then it must be so!
 
I don't know, Choogs is looking pretty worn out.  I don't know that he appeals to those "ruff" teenage boys, and Deuce better hurry up and get tatted up.....or grow some facial hair or something.  
 
I had my 16 year old nephew check it out and he doesn't think either guy looks "edgy," "reckless," or "outrageous."
 
Some more of his thoughts:  experience has been that the market that they appear to be targeting generally resists anything that comes right and tells them that they are targeting them.   "Hey you, cool kid.  Yeah you.  You're cool.  And so is are product.  That's right, we made this cool product for cool guys like you.  So go buy are stuff, because it's cool....and so are you!"   That kind of stuff usually ends up being labelled "lame."
 
But whatever, it's a line of bowling balls.  If the product is good, people will buy it.
 
 
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