The truth does hurt, but he's right. Probably the first thing you learn in any marketing class is that no matter how right or wrong it is, sex sells (especially when you're dealing with women, but even with men). The better looking the person, the more people in general will take interest. If I am looking at an ad, I would rather look at Diandra than Wendy. I've met Wendy and spoken to her before; she's a great woman and a great bowler. However, she's just not as attractive and therefore marketable as Diandra.
