Hi Jonny: You asked an honest question so here's my answer. Maybe I'm getting old or my feminist roots are showing, but here is why I don't get it:
1) I think Missy looks great and doesn't need a makeover.
2) I understand the need for sponsorship and would jump right in if this were a straightforward sponsorship, but.....
3) and here's what I really don't get (but I'm not in the San Fernando Valley)...based on the photos, this looks like some attempt to merge soft porn and bowling, and Missy got caught in some sort of weird altered-universe cross-fire?