TENTH FRAME PROGRAM
Golf has the First Tee program, supported by the PGA & LPGA and the Tiger Woods Learning Centers, which of course has support from Tiger Woods but why doesn't bowling start a program geared towards underprivileged children? Theres the Kids bowl free program but it doesn't promote much else than kids bowling free...
Designate centers in major cities with proper basic coaching and equipment to get them started with attempts to keep them in the game for life or till the end - TENTH FRAME.
You would need total support from the industry, the USBC the PBA the manufacturers, bowling is the highest participation game/sport played and can be played at any time...it's not effected by outside conditions nor by time constraints such as daylight.
We have stars from other sports that love & support bowling, use them - Jerome Bettis and Chris Paul come to mind
Have an event geared towards a Jr/Adult with the PBA similar to the event the Srs have at pebble beach with the youth
Gear scholarships towards those less fortunate