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Author Topic: Help me understand Marketing 101: Timeless.  (Read 8130 times)

charlest

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Help me understand Marketing 101: Timeless.
« on: January 06, 2017, 02:53:14 PM »
R2S hybrid over a medium-high RG, high differential core = Hy-Road.
Add Belmonte's name, change the name of the ball to Timeless and you can add $50 to the price?
Hy-Road - $119.95, Timeless - $169.95

Do I have the right picture?
If so, I've been in the wrong business.
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Gunso

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Re: Help me understand Marketing 101: Timeless.
« Reply #1 on: January 06, 2017, 03:16:58 PM »
I'm loving this signature line as I love urethane and can't wait for their signature line with Jesper Svensson. Hopefully it will be a much more dynamic core then the urethane offerings of today. Somewhere along the lines of the sword u or rotogrip fame u would be awesome
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BowlingforSoup

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Re: Help me understand Marketing 101: Timeless.
« Reply #2 on: January 06, 2017, 03:20:44 PM »
Hy-Road bowlerx.com 112.95.Even cheaper timeless.Its all a scam want one wait 6 months 89.95.Can't believe people buy into this scam.Ball manufacturers need to be running the USBC they seem to know how to make money.Bowling alleys are closing left and right But ball companies are booming.Pretty dang amazing.
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jman76

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Re: Help me understand Marketing 101: Timeless.
« Reply #3 on: January 06, 2017, 03:26:24 PM »
I'm not going to disagree with all of the marketing hype, but I'll guarantee you that you won't be able to find a Timeless 6 months from now for $89.95 online. The Hy-Road is still over a $100 and it came out in 2008. Both the Phaze and Fight are still over that amount as well and they are a year old.
« Last Edit: January 06, 2017, 03:30:27 PM by jman76 »
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xrayjay

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Re: Help me understand Marketing 101: Timeless.
« Reply #4 on: January 06, 2017, 03:27:21 PM »
I'm waiting for the Signature "S" (senior) line

The PDW "suck it" with the crotch chop logo.

The Duke "hazard" with a smiley face.

on a serious note.... lol the $169 and knowing they're going off the hyroad platform just turned me off... I'll just stock up on hyroads..
« Last Edit: January 06, 2017, 03:28:56 PM by xrayjay »
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CoorZero

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Re: Help me understand Marketing 101: Timeless.
« Reply #5 on: January 06, 2017, 03:27:29 PM »
As someone who believes that core numbers are what really matters and not necessarily the shape or individual cores themselves, I'm really not seeing the value in a Timeless over the Hy-Road. Like charlest said same cover, very similar core numbers, but adding Belmonte's logo/name to it makes it that much better? Meh. This one screams marketing ploy to me. Even more so than the usual stuff that comes with every new ball release.

Don't get me wrong, it will be a good or even great ball. I mean just look at the Hy-Road.  ;D
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jman76

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Re: Help me understand Marketing 101: Timeless.
« Reply #6 on: January 06, 2017, 03:33:57 PM »
Quote from: xrayjay on January 06, 2017, 03:27:21 PM
I'm waiting for the Signature "S" (senior) line

The PDW "suck it" with the crotch chop logo.

The Duke "hazard" with a smiley face.

on a serious note.... lol the $169 and knowing they're going off the hyroad platform just turned me off... I'll just stock up on hyroads..

Do you think they could fit "Who do you think you are? I am!" on the ball? LOL
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pears

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Re: Help me understand Marketing 101: Timeless.
« Reply #7 on: January 06, 2017, 03:50:51 PM »
To touch on the op's comment. I think it is unrealistic to think that a sporting goods company, especially one that users rely on preformance, can "one up" their previous tech year after year. I see it in softball equipment every year also. I mean, you can put any core with any cover stock and call it"new"right. People want different

« Last Edit: January 06, 2017, 03:52:33 PM by pears »
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itsallaboutme

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Re: Help me understand Marketing 101: Timeless.
« Reply #8 on: January 06, 2017, 04:52:55 PM »
I'm wondering where all the balls are being sold, since these ball companies are "booming".  I have contacts all over the country and the one thing that is consistent is that sales are down, even the internet guys.
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charlest

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Re: Help me understand Marketing 101: Timeless.
« Reply #9 on: January 06, 2017, 05:01:37 PM »
Quote from: itsallaboutme on January 06, 2017, 04:52:55 PM
I'm wondering where all the balls are being sold, since these ball companies are "booming".  I have contacts all over the country and the one thing that is consistent is that sales are down, even the internet guys.

Overseas?
Is their market on more level ground than here in the USA??

2nd question:
It seems like there are a LOT more balls beings marketed this year than ever before. I used to be able to keep track of them all, but now I am totally lost. Could it be there they're marketing more to hopefully catch some buyers unawares? Kind of like throwing a handful of darts at the target, hoping one will stick.
« Last Edit: January 06, 2017, 05:05:33 PM by charlest »
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billdozer

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Re: Help me understand Marketing 101: Timeless.
« Reply #10 on: January 06, 2017, 05:11:11 PM »
Quote from: itsallaboutme on January 06, 2017, 04:52:55 PM
I'm wondering where all the balls are being sold, since these ball companies are "booming".  I have contacts all over the country and the one thing that is consistent is that sales are down, even the internet guys.

Yeah idk what soups talking about. More product seems to be a sign of stuff is not selling. Like a shorter life span, the devour and hectic for roto went to clearance rather quickly...I suspect others will too. 

I also see that storm isn't performing as well on TV, or not as dominant.  I wonder if that has anything to do with their efforts on marketing. 

I hear more positive stuff on the scandals and motiv product than I do storm. And I'm a pretty happy guy with my storm stuff.

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BowlingforSoup

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Re: Help me understand Marketing 101: Timeless.
« Reply #11 on: January 06, 2017, 05:15:11 PM »
If sales are down why keep pumping out balls every 3 months.The definition of doing something over and over is Insanity.You can't convince me they aren't making money.And as far as the Hyroad still being over 100$ is because they still make it .Lets see if 8 years from now the Timeless is.My money says six months its on clearance.Like a Phaze and fight what a dud.If sales are down makes no sense to keep making more.Guess all these staffers need payed.
« Last Edit: January 06, 2017, 05:17:55 PM by BowlingforSoup »
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itsallaboutme

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Re: Help me understand Marketing 101: Timeless.
« Reply #12 on: January 06, 2017, 05:24:10 PM »
Most are probably making a little money, that's the goal when you are in business.  You don't have millions of dollars invested in manufacturing facilities to not get some return on your investment.  I don't know of any that are charities just so their employees have a paycheck and you have a bowling ball to use. 

But I can assure you just as bowler participation decreases every year so do ball sales.
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ignitebowling

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Re: Help me understand Marketing 101: Timeless.
« Reply #13 on: January 06, 2017, 06:22:01 PM »
Each performance category has a release cycle. Just pick any line and the balls released in that line and check their USBC approval date. You will see a pattern. It rarely changes it seems.
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northface28

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Re: Help me understand Marketing 101: Timeless.
« Reply #14 on: January 06, 2017, 09:50:18 PM »
Quote from: xrayjay on January 06, 2017, 03:27:21 PM
I'm waiting for the Signature "S" (senior) line

The PDW "suck it" with the crotch chop logo.

The Duke "hazard" with a smiley face.

on a serious note.... lol the $169 and knowing they're going off the hyroad platform just turned me off... I'll just stock up on hyroads..


That's great and all, the real Hyroads, the good pours, are NOT EASY to find. People in the know, know. The good batches are fetching serious coin, not $100.
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